Founder & CEO of Schwa, a consulting firm specializing in brand strategy. Multifaceted, cosmopolitan, anticipates change and guides brands through their evolution.

Describe yourself in one adjective.

Curious.

What's your favorite word?

Possibility. I like seeing what an idea, an encounter, or a project could become.

What values guide your choices every day?

Freedom, integrity, and respect for people. And the will to do things well.

What job did you dream of doing as a child?

I dreamed of working in the secret services.

What's the achievement you're most proud of as a manager?

The one I haven't achieved yet.

Where have you failed in your career, and what did you learn from that experience?

Sometimes I've said yes to projects that didn't have the foundations to work. I've learned that knowing how to say no is part of doing things well.

What's the hardest challenge you've faced and overcome?

Reinventing myself without losing the thread of what I had built.

What's the best advice you've ever received, and who gave it to you?

From my father: understand which values guide you, and stay true to them.

What quality do you value most in people?

Intellectual generosity: those who share what they know and leave room for other people's ideas.

Name a manager or entrepreneur you admire.

Adriano Olivetti. He showed that a company can be successful and, at the same time, improve the lives of its people and of the community it operates in.

Who do you consider your mentor—the person you've learned the most from professionally?

I don't have just one. I've learned from many people, and I keep asking those I admire to mentor me.

Name three brands you love.

Hermès, for its uncompromising quality and the playful tone it uses to communicate. Ferrari, for taking Italian craftsmanship to the highest level, combining artisanal mastery with technological innovation. The Louvre, for building a cultural identity recognized all over the world.

What song do you never get tired of listening to?

It's not always the same one. I go through phases: one song on loop until the next one arrives.

What film do you never get tired of watching?

The Usual Suspects by Bryan Singer.

What book has taught you the most?

Jonathan Livingston Seagull by Richard Bach.

What sport has taught you the most?

Hurdles. It taught me to look beyond the obstacle, without losing rhythm.

What do you follow regularly to stay informed, inspired, and keep growing?

I spend many hours in museums, I read, and I look for occasions to meet people very different from me.

Which app do you use the most?

WhatsApp. Maybe too much.

What are you most passionate about outside of work?

Chance encounters and unexpected conversations. For me, the line between work and passion is often very thin.

What's the greatest invention of all time?

Writing. It allowed ideas to outlive those who had them.

Which historical figure do you feel closest to?

Nefertiti.

What change would you like to see in the world?

That those who have the power to decide would take responsibility for the consequences of their choices.

What habit has improved your life most in recent years?

Carving out time to play sports and take care of myself, even when my schedule is full.

What's your motto?

Don't just see things for what they are. Imagine what they could become.